Airtouch

Benefits of Airtouch

• A soft, natural, sun-kissed graduation of colour with no visible demarcation lines
• Grows out gently, so root touch-ups can be spaced further apart than with foil highlights
• Colourist has precise control over placement, tailored to your natural hair growth pattern
• Works beautifully on most base colours and can be customised in tone and intensity

What to Expect During Your Appointment

Your Airtouch appointment at Shique London typically takes around 5 to 7 hours and is priced from £231. Every appointment begins with a consultation so your colourist can assess your hair’s natural colour, condition and growth pattern, then tailor the technique and placement specifically to you. Because the process is meticulous — separating and blow-drying each section before colour is painted on — it takes longer than standard highlights, but the natural, long-lasting result is worth the extra time.

Is Airtouch Right for You?

Airtouch suits clients who want a low-maintenance, natural-looking lightening effect — especially if you’re new to colouring and don’t want an obvious, high-contrast result, or if you already have highlights or balayage and want to soften and extend them further down the hair. If you’re comparing techniques, our blog post on Airtouch vs balayage breaks down which one might suit your hair better.

Aftercare Tips

• Use a sulphate-free shampoo and conditioner to protect the new colour and keep tone from fading
• Leave at least 48 hours before your first wash to let the colour settle
• A weekly hydrating or bond-repair mask helps maintain shine and softness between salon visits
• Protect hair from chlorine and strong UV exposure, both of which can shift lightened tones

Frequently Asked Questions

How long does Airtouch colour last?

Because Airtouch avoids a hard regrowth line, most clients comfortably go 3 to 4 months between refreshes, longer than typical foil highlights.

Is Airtouch damaging to hair?

Any lightening service involves some level of chemical processing, but Airtouch’s precise, hair-by-hair approach means only the intended strands are lifted, which can mean less overall processing than a full head of foils.

How much does Airtouch cost?

Airtouch at Shique London is priced from £231, with the exact cost depending on hair length and thickness — your colourist will confirm final pricing at your consultation.

Can Airtouch be done on dark hair?

Yes, Airtouch works on most base colours, including dark hair, though achieving a lighter finish on very dark hair may require more than one session for the best, healthiest result.

How is Airtouch different from balayage?

Both give a soft, sun-kissed finish, but Airtouch uses a hairdryer to separate colour-ready sections for more precise placement, while balayage is fully hand-painted freehand — see our blog post comparing the two for full detail.